The most important "C" you have to think about is COST. The few times you usually hear about cost, it is usually as a "salary guideline" or "buying tips" which may include "advice" to spend about two months salary on a diamond engagement ring. The reality is that there's no "guideline". There are too many personal factors to consider.
You know your financial situation better than anyone. You have to decide on a budget for how much you want to spend,

Once you have an idea you can call us  and we will send you our rock bottom price, You'll see the beneffit of doing business with us. 

She will say yes!

WE WILL BEAT ANY RETAIL COMPETITOR $$$